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About us

Let's Kids was founded in the San Francisco bay area by a mom who noticed a void in children's clothing. Why did all children's clothing seem to be brightly colored?  Why did girls have to wear pink with princess themes and why did boys have to wear blue with sports themes?  Kids are unique individuals and being a parent is cool so I sought out to create clothing to reflect that.

I wanted to create clothes for children that parents would also want to wear. I wanted to embrace current trends in the fashion world and translate them into stylish items for your mini fashionistas.  Most of the clothing Let's offers is gender neutral and it is all made with love for your stylish kid.

I get a lot of my inspiration from my daughter, Colette, who at 2 years old is already very opinionated about her fashion choices.  I also find inspiration in street style, music, and art.  We hope your children enjoy wearing Let's as much as I have enjoyed creating them and we love seeing all your cool kids dressed in our stuff so please share on Instagram using the #letskids.